As art director of social, I oversaw the content strategy across social platforms with a focus on Instagram and TikTok. I curated the Instagram feed, led the launch of the brand on TikTok, designed and/or approved all paid & organic social graphics, and directed/edited all organic video content. I managed in-house graphic designers, photographers & video content creators, as well as worked cross-functionally to develop influencer partnerships & content.
Rose Inc
SOCIAL CONTENT
Founder Spotlight
I concepted, produced and edited an on-going series of lofi, social-first videos with our founder, Rosie, in order to foster a relationship with our community and create brand awareness. This content proved to be our highest performing. As a result, several products went viral on TikTok and we amassed over 300+ million impressions in only a few months.
Influencer Collaborations
In partnership with my pr/influencer team members - I put forth influencers to work with, created creative briefs for the collaborations, and provided feedback throughout the approval process.
IG Story Graphics
Making Of: Solar Highlighter
I art directed this 90 second feature that shows the behind the scenes process of making Rose Inc’s Solar Radiance Highlighter in New York.
VO by: Lexi Lebsack | Videographer: Wenxin Yang | Producer: Erick Ruales